Christian content has a reputation. Either it’s too preachy and disconnected, or it’s watered down and unrecognisable. Somewhere between fire emojis and “Jesus is my homeboy,” we lost the plot.
But Christian content doesn’t have to be corny. It can be powerful. Relevant. Transformational.
If you’re a digital disciple, a faith-based creative, or someone who just wants to share their testimony without feeling fake — this post is your content compass. Let’s talk about how to create Christian content that actually connects.
✨ 1. Start With Calling, Not Clout
Before you hit “record” or type a caption, ask: Did God ask me to say this — or am I just chasing views?
Don’t confuse viral potential with spiritual anointing. One reaches timelines. The other reaches hearts.
Galatians 1:10 – “Am I now trying to win the approval of human beings, or of God?”
Let your motivation be ministry, not metrics. The fruit will follow.
💡 2. Know Who You’re Talking To
“Everybody” isn’t a target audience. Your content isn’t for everyone — and that’s okay. Jesus had 12 disciples. You don’t need 12k followers to be impactful.
Ask yourself:
- Am I talking to new believers or seasoned ones?
- Am I encouraging the broken or teaching the hungry?
- Is this for Christian women? Teen girls? Men in recovery?
Your content should feel like a text to someone specific, not a billboard to the masses.
🧠 3. Be Deep and Clear
Being “spiritual” doesn’t mean using 7 Greek words per sentence. Your audience isn’t impressed with theology flexes. They want to understand.
1 Corinthians 14:9 – “Unless you speak intelligible words… how will anyone know what you are saying?”
Break down Scripture in a way your 15-year-old cousin or new-to-faith coworker could digest. Make it deep and doable.
🕊️ 4. Let the Holy Spirit Be the Editor
Sometimes your best content won’t come from a strategy, it’ll come from a moment of surrender. Holy Spirit will give you captions in the shower or video outlines during worship.
That’s not lack of professionalism — it’s partnership.
Ask Him:
- What do You want me to say today?
- Who is this for?
- What’s the message beneath the message?
You’re not just making content. You’re carrying Kingdom.
📲 5. Use Story to Bring Scripture Alive
People remember stories — not bullet points. Tell us how Psalm 34:18 carried you through heartbreak. Don’t just post the verse — post the proof.
Testimony is the most underrated content type in the Kingdom.
Revelation 12:11 – “They triumphed… by the blood of the Lamb and the word of their testimony.”
📊 6. Use Strategy Without Selling Out
God isn’t against strategy — He gave Joseph a 7-year content plan for Egypt.
Use hooks, SEO, lighting, editing tools, hashtags — but don’t become a slave to them.
It’s okay to optimise your reels. Just don’t idolise them.
😩 7. Stop Over-Explaining Your Faith
You don’t owe your followers a theological disclaimer every time you say “God told me.”
You’re not making content for the comments section. You’re making it for the assignment.
Let the Spirit convict who it needs to convict. Your job is obedience — not applause.
💻 8. Post From the Overflow, Not the Drought
Don’t create when you’re dry. Don’t speak when you haven’t listened. Don’t post just to “stay consistent” if your soul’s on life support.
If your well is empty, log off and go sit with Jesus.
When you’re full of Him, the content writes itself.
🤍 9. Be Honest. The Real You Has Power.
If your life is messy, say that. If you’re healing, say that. People are craving real — not curated perfection with a Bible verse slapped on top.
Your vulnerability can be someone else’s breakthrough.
“I’ve been doubting God lately…”
“I struggled to pray for a week…”
“This Scripture wrecked me in the best way…”
That’s the content that connects.
🧎🏽♀️ 10. Pray Before You Post
Simple but life-changing. Ask:
- “Lord, is this from You or from my ego?”
- “Will this bring You glory or bring me attention?”
- “Would You post this?”
What we create reflects who we’re aligned with.
✍🏾 Tools to Help You Build Consistent Christian Content
| Tool | Use |
|---|---|
| Notion | Content calendar + prayer prompts |
| Canva | Reels covers, scripture graphics, blog thumbnails |
| CapCut | Reel editing, captions |
| Google Docs | Drafts + Holy Spirit download station |
| Research content angles + SEO-friendly titles | |
| YouVersion | Scripture for captions, study, and video ideas |
Don’t just post — plant.
🔁 Content Ideas You Can Use This Week
- “3 Times God Told Me ‘No’ (And Why I’m Grateful)”
- “What I Wish Someone Told Me Before I Got Saved”
- “A Bible Verse That Hit Different This Week”
- “My Testimony in 60 Seconds”
- “How I Pray When I’m Depressed”
Pick one. Write like it’s a DM to your past self. Post it. Watch God work.
✨ Final Thoughts
Christian content doesn’t have to look like a sermon in a suit or sound like a Bible app push notification. It can be raw. It can be real. It can be fun, painful, chaotic, reverent — just like your actual walk with God.
If Jesus is real to you, then your content should reflect that. Not perfection — presence.
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➕ Keep Reading
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Read the rest of the blog for posts on faith, emotional healing, digital strategy, and holy ghost glow-ups.